6 Best Email Marketing Services in 2018


Thanks to technology advancement, nowadays email marketing has literally become the best way to connect with the customers, make sales, and turn one-time customers into lifelong customers. There are a wide range of email marketing services on the market. But how do we know which one is the best? Luckily, we’ve figured out the list of top 6 best email marketing services for businesses.

1. CovertKit

ConvertKit is an email marketing platform for professional bloggers. We can easily create email sequences, tag subscribers, grow the list, and automate the email marketing.

Highlights:

    • Stay in touch with your prospective and existing customers with drip emails and newsletters
    • Gather subscribers with opt-in forms
    • Include downloadable incentives with forms to encourage subscribing
    • Integrate with WordPress and set specific CTA forms for each post
    • Create landing pages with custom CSS and domains to launch products and gather subscribers
    • Personalize emails and segment subscribers into list.

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    Price: start from $29/ month – 1,000 subcriberswith unlimited emails and full features.

    Rate: 5.0/ 5.0

2. Constant Contact

Constant Contact (which begins at $15 per month) can definitely be one of the best email marketing services due to its versatility, user-friendliness, and adaptability for every businesses, especially the small ones. You can sign up for a 60-day free trial to try all of the features before buying.

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If the business needs event management tools, Constant Contact may be your best option such as we can schedule upcoming events, create a registration page, and spread the word about your event through email and social media by EventSpot tool.

Also, the Social Campaign tool will let us create coupons or downloadable resources for social networks, so we can gain new followers and keep current followers excited.

Moreover, if you have an email list, Constant Contact can provide multiple methods for uploading contacts, and then we can pick up right where you left off with your last email marketing service.

There are numerous ways to add contacts to Constant Contact: upload a file (CSV, XLS, XLSX, TXT), copy-and-paste, manually type addresses into a form, import from Gmail, pull from Outlook and other customer relationship management (CRM) tools.  I think most people will be comfortable when using one of these options. I tracked the upload progress under Contacts: Activity and was notified when the import was complete. Constant Contact allows Mailinator and other disposable addresse to assess.

Reports tab is to track the success: Google Analytics integration to drill into the metrics; the dashboard to offer the basics such as opens, bounces, clickthroughs, forwards, replies and unsubscribe requests; a bar chart to access open rates, and a chart to compare performance among campaigns and the report to provide real-time results.

Customer support is also great: the hours are from 7am to 11pm during the week, and 10am to 8pm on weekend. Chat and email support are available as well, and the agents will call us to make sure we’re fully supported.

That is really a great choice for email marketing, right?

For: small business

Price: from$20/month for up to 500 subscribers

Rate: 5.0/ 5.0

3. GetResponse

GetResponse is also one of the most popular email marketing service for its user-friendliness and email marketing simplify for small businesses or beginners.

It provides a set of amazing marketing automation tools to create smart automated campaigns, a drag and drop builder to build campaigns, segment contacts, as well as send content designed for targeted groups.

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GetResponse is also favorable  by its beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders.

It can integrate with third party lead generation software  such as Google Docs, ZenDesk,  or OptinMonster and SalesForce

We can also receive the full support via phone, live chat, and email or full of free learning materials.

For: small email lists

Price: from $15/month for up to 1,000 subscribers – 18% discount/ paying yearly, and a 30% discount/ two years up front.

Rate: 4.9/ 5.0

4. MailChimp

Another best email marketing service is MailChimp. It also provides a user friendly interface with various great tools and active support in both paid and free options.

Many different email templates to choose from are available, and especially A/B test can be used easily.

The key point is its beautiful integration with WordPress, Magento, Shopify, and other platforms.

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Because MailChimp has an enhanced tracking option linking to the website’s Google Analytics, we can observe which links the audience clicked, and which orders they prioritized. Easy email creators, autoresponders, merge tags, segmenting contacts into groups, and simple tracking and analytics or geolocation are also key features.

Support via live chat, email, and a huge learning resouces with how-tos, videos, and tutorials is also highly appreciated.

For: Bloggers/ nonprofits

Price: “The Forever Free Plan”: send 12,000 emails/ month (<2,000 subscribers) – from $10/ month

Rate: 4.9/ 5.0

5. Aweber

It is no surprise that AWeber is on the list of the most popular email marketing services when we can access to manage our email marketing.

AWeber setting is easy because it can integrate with most platforms like WordPress, as in this link: ultimate guide on how to connect AWeber to WordPress.

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Email templates, list management, autoresponders, and email tracking with detailed insights are provided.

Like all email marketing services above, Aweber also support its clients via live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

For: Beginners

Price: a 30 day free trial – from $19/ month for 500 subscribers.

Rate: 4.8/ 5.0

6. ActiveCampaign

Last but not least, ActiveCampaign is also a great email marketing tool for the beginner and email marketer with nice tools to set up and start dominating with email marketing.

All email marketing, automation, with CRM and sales are combined, which can create even smarter email marketing campaigns later.

A/B testing and date-based campaigns (such as birthday emails or anniversary), and an overall easy setup for just about all campaigns are allowed.

A beautiful email template editor and mobile friendly signup enable us not only to divide contacts into different groups according to their location, actions, or social data and behaviors, but to fetch additional data about our contacts using only their email address as well and send SMS messages to contacts for follow up on campaigns.

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It integrates smoothly with some third party software, that have WordPress. For more help, click here: Help Now

For: Enterprise

Price: from $9/month – 500 subscribers.

Rate: 4.9/ 5.0

Depending on each situations and your business, let’s consider, to have the best email marketing services, which captures your customers’ attention, and finally boosts sales and revenues.