Top 7 Oustanding Social Media Management Tools in 2018


Do you need to streamline your social media marketing tasks? But you can’t afford to spend all the time just scheduling updates and crafting tweets. Are you looking for a better way to manage multiple profiles? If “yes”, today we will give you some top 7 best social media management tools to track and consolidate your social media marketing efforts, which can ensure the best return on investment.

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1. Sendible

Trusted by over 20,000 global brands, it is no surprise that Sendible is on the list of the best social media management tools when it is an effective browser-based platform to manage all of social media marketing efforts.

We can create and schedule content for our social media accounts and blogs, and the key point here is that Sendible will suggest the best time to post for optimal engagement, and of course which can reach more targeted customers and give a huge return.

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Planning the content calendar, assigning tasks to team members are taken easily, and customer records are also tracked effectively by Sendible’s Social CRM tool.

Another key feature is that we can get access to social media monitoring and reporting – especially great for in-house or agency marketers.

One of Sendible’s strengths is its wide range of integrations to most popular social media platforms, WordPress and Blogspot, Canva, Tumblr, Dropbox, and Google Drive, and connections to numerous social networks like Facebook, LinkedIn, Printerest or Instagram and Twitter.

Some Sendible’s highlights as well:

  • A unified social inbox for each brand
  • Never run out of content to share
  • Work more efficiently as a team
  • Show progress with stunning reports that make social media analytics data easily digestible.
  • Save time by: simplifying the publishing progress simplify, from chaos to clarity with the social inbox, seizing opportunities by social listening and reports in minutes.

Price: free trial – from $49/ month – 15%-25% discount if paid yearly.

2. SproutSocial

SproutSocial is an all-in-one browser-based social media management platform, so when we first sign up, it seems to be slightly overwhelming with tabs everywhere. But don’t worry! their goal is to just help businesses to build long lasting relationships with their customers with careful instructions.

SproutSocial also has a wide range of integration with Google+, Twitter, Facebook, LinkedIn, or UserVoice, ZenDesk and Salesforce , which let users manage all customer relationships, support and interactions from a single dashboard. With these integrations, SproutSocial enables users to to take a tweet easily and quickly and then turn it into a help desk ticket and assign it to a team member by a couple of clicks.

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SproutSocial’s best features are Smart Inbox and Discovery Tab, gathering all your important messages and alerts in a single stream, saving you time hunting around to reply to customer questions and concerns. You can also set keyword and brand alerts to appear in your Smart Inbox, incorporating them easily into your existing workflow.

Price: Free 30-day trial in 3 versions (Premium – Corporate – Enterprise) – start from $50/ month for Standard package.

3. Hootsuite

Hootsuite is also one of the most brilliant social media management tools, used by millions of people over the world to market their business in an efficient  way. Once you sign up for Hootsuite and choose your plan, you can utilize a variety of features.

Hootsuite’s dashboard lets us manage more than 25 social networks such as Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, and many more. We can customize our dashboard to display exactly the streams and from there we can choose the channel we want to post to easily even with the same content. Also we can shorten links or attach photos and even schedule our content across platforms just within this tiny window.

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UberVU through Hootsuite enables users to track and visualize influencers, keywords, and trends in real time quickly by detailed conversation maps. Tools for team management to create and assign tasks, assign permission levels to members and approve scheduled contents are available as well.

Price: Free 30-day trial – start from $19/ month

4. AgoraPulse

By a wide range of comprehensive reporting tools, AgoraPulse is also a great social maedia management tool designed to help businesses carry out the total management of their accounts in top social networks like Twitter, Facebook, Instagram, LinkedIn, or Google Plus, ranging from applications, analytics to content automation.

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AgoraPulse has a very user-friendly interface and can be used right from the get go, offering flexibility, short learning curve, and effective topnotch customer support.

Engaging and maintaining strong relations with followers while reaching to new potential customers will be much easier with AgoraPulse.

We won’t miss a tweet, a message, or even a comment and opportunities to expand by reports in minutes, which can be easily exported to PowerPoint with beautiful graphics. Also critical data like statistics and reporting to help you gain high quality insight, devise and execute effective social media campaigns or insights giving the edge over competition are updated quickly and fully supported.

As everything is shown in a single dashboard, we don’t have to exit the application or open a new tab and page and then switch from one page to another.

AgoraPulse also enables us to publish content; create, visualize, schedule and queue a post or tweet and share pictures on Facebook by Calendar function.

This tool helps us to discover brand influencers and identify opportunities to move their business forward as the content can be shared and shown how many times it has been shared with others.

Price: Free trail – start from $49/month – save 35% if paid annually

5. MavSocial

Known as the software for visual content management and social publishing, MavSocial provides all the standard tools for managing our social networks such as Twitter, Facebook, LinkedIn, YouTube and Tumblr and Chinese networks like Youku or RenRen. So it is understandble when it is also ont the list of top best social media menagement tools.

We can upload and manage all our multimedia contents or purchase more contents on Getty Images and BigStock. The key function is built-in photo editing tool, which enables us to to create brand-consistent multimedia including in our content marketing.

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MavSocial’s campaign calendar is also a highlight when we can plan some complex, long-term content marketing campaigns and create, publish, and export customizable reports with graphics to make our message consistent and effective across other multiple social media platforms.

Price: free trial – free for small business – start from $19/month

6. TweetDeck

TweetDeck is a favorite Twitter management tool that was acquired by Twitter in 2011. It offers a more convenient Twitter experience by letting you view multiple accounts in one interface.

Engagement

Twitter describes TweetDeck as “the most powerful Twitter tool for real-time tracking, organizing, and engagement.”

It makes it easier to engage with your audience by using a series of customizable columns rather than a single Twitter timeline.

You can add columns that show all your mentions, direct messages, lists, trends, favorites, search results, or hashtags. Each column can be filtered to include or exclude words or tweets from users.

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TweetDeck allows users to tweet messages immediately or schedule them for later delivery. If you manage multiple accounts through TweetDeck, you have the option to schedule Tweets for each of them.

You can make changes to a scheduled Tweet before it’s published, and you can also add images and GIFs to your message.

Reporting

TweetDeck doesn’t have any analytics and reporting, although Twitter is proposing to add that feature to a future premium version:

The premium tool set will provide valuable viewing, posting and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.

Meanwhile, you can use the built-in Twitter analytics to track your performance.

The Home tab provides an overview of your activity featuring your Top Tweet, Top Mention, and your Top Follower.

On the Tweets tab, you can find metrics for every single one of your Tweets. You can see the number of Impressions, Engagements, and Engagement rate for each tweet.

The Audiences tab lets you track your follower growth over time and learn more about your their interests and demographics.

Networks

TweetDeck only supports Twitter.

Pricing

TweetDeck is a free tool and is available as a web app, Chrome extension or Mac app.

8. Tailwind

Tailwind is a social media marketing toolkit for Pinterest and Instagram. It’s perfect for bloggers, small businesses, agencies and large enterprises.

Engagement

Engagement on Pinterest is slightly different compared to Twitter and Facebook. People don’t comment as much, and Repins are more of an engagement signal.

To boost Pinterest engagement, Tailwind introduced its Tribes feature. (Note: It’s still in beta.)

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A Tribe lets you meet and grow with other marketers in your niche. You add your own content to a Tribe, and your tribe mates view, schedule, and share your content with their own audience. And as it’s a Tribe, you share the other content too. It’s a win-win.

Here’s what Social Media Manager, Andrea Jones, told me:

For Tailwind, I’ve found using tribes has slightly increased my repins. Overall, comments and replies are on a rapid decline on Pinterest. Community engagement on that platform mostly relies on repins.

Scheduling

Tailwind is packed with powerful features and shortcuts to help you schedule pins and posts each day.

Tailwind’s Smart Queue helps you pin and post at the best times, so your audience gets content when they’re looking for it. To start with, Tailwind recommends the best time when it knows people are active. But over time it evaluates the optimal time based on your history and audience engagement.

You can populate your schedule days or weeks in advance, by adding content in bulk from your desktop or mobile device. Tailwind also tracks your best performing content so you can reuse it again.

Reporting

Tailwind lets you track key performance indicators to evaluate if your marketing strategy is working. For Pinterest, you can measure followers, engagement trends, and virality by pin, board or category. (For Instagram, you can find influential followers and connect with them to broaden your reach.)

Tailwind also keeps you informed of progress with customizable reports and notifications via email.

Networks

Tailwind works for Pinterest and Instagram.

Pricing

Tailwind is priced per account, so if you want to use it for both Pinterest and Instagram, then you’d need two accounts. You can get a 33% discount plus unlimited scheduling if you purchase the annual plan. But there’s a free trial of 100 pins on Pinterest and 30 posts on Instagram to get you started. Prices from $15/month per account or $119/year per account

These above are top 7 highly recommended social media management tools which can be helpful for any businesses.

Each of the social media management tools reviewed here has its pros and cons. And there’s one thing for sure: what suits one person, won’t suit another.

Some people like the idea of an inbox to monitor and manage conversations, while others prefer multiple streams.

Some tools are better suited for teams and agencies, while others are ideal for solopreneurs and small businesses.

It’s important you choose the right tool for your situation and budget. And in some cases, that might mean not using any of these tools at all, even if it’s free.